The goal of this project was to give users the ability to book ancillary experiences using reward points and cash/credit. This was an incredibly fun project that took a lot of planning and strategy to ensure simplicity for the user experience. Our team worked very close together to gather all necessary specifications to integrate all parties functionally with a great bonus of an updated design!
Wyndham Rewards Experience
The complete redesign of the American Express Travel site was a huge endeavor that required an entire design system overhaul. The site had been edited by various designer and developers for years without any consistency or standards. It was clear that this site needed to be rooted and managed carefully through reusable components for a future scaleability. Below is a small sample of the in-depth design system that was created with the contribution from multiple departments and teams. Visit the link below to enjoy the newly updated and easily scalable experience!
American Express Travel
Trip Extras Experience
IHG Trip Extras was an iSeatz lead initiative to create a homepage that allows users to add ancillary bookings to a planned hotel stay. This initiative unified the hotel’s car and activity responsive booking paths in styling and reusable components. This project also added a fully responsive restaurant integration to not only book reservations at restaurants across the U.S., but to allow users to earn IHGRC rewards points for dining out.
To add to these achievements this project successfully launched the world’s first collaboration with a hotel and an online food delivery service, Grubhub, to allow loyalty members to be rewarded for ordering take-out wherever they are.
Altogether this project more than doubled ancillary bookings for IHG by enhancing the user experience.
Brand Direction:
IHG
Lead UI/UX Designer:
Ashley Fiorello Mendez
PRESS RELEASE
Grubhub Article
Skift Article
PR Newswire
Mandeville Seafood Market and Eatery has been locally owned and operated on the Northshore since 1996. Mandeville Seafood hired AMFM Design Studio for a complete branding update, a single page website that could be easily managed, and some social media assistance. Today AMFM and Mandeville Seafood maintain a great relationship based on Cajun food and clean designs - basically we are best friends now.
mandevilleseafoodmarket.com
Creative Direction:
Ashley Fiorello Mendez, AMFM Design Studio
Lead Designer:
Ashley Fiorello Mendez
Grace Photography is run by the exceptionally talented Jessica Lumpkin. We were honored when she approached AMFM Design Studio to help her rebrand. Her project was a creative dream for everyone involved. We collaborated on photoshoots, copywriting, and materials - probably way too excitedly. Our collaborations kept elevating the rustic, soulfulness of the brand and the results perfectly convey the raw talent that Grace Photography offers her clients.
Creative Direction:
Ashley Fiorello Mendez, AMFM Design Studio
Lead Designer:
Ashley Fiorello Mendez
Photography:
Grace Photography
Machine Zone is the super star company that created the very popular Game of War app. Skuba Design Studio was brought the challenge to redesign the existing Machine Zone website to help the company have a web experience that would be more on par with the fantastic games that they are known for producing. Original game artwork was used at the foundation of the redesign to ensure a cohesive experience from the website to the game.
Creative Direction:
Trace Hayes at Skuba Design Studio
Lead Designer:
Ashley Fiorello
Garage Gym is a local New Orleans Metropolitan start up with a passion for physical fitness and wellbeing. The gym owner and coach, Stephen Vallette, approached AMFM Design Studio with a name and an idea. Together we collaborated on important promotional pieces and tactics, until we had our approved roadmap for creating an entire identity that ranged from logo design to recipe cards.
Creative Direction:
Ashley Fiorello Mendez, AMFM Design Studio
Lead Designer:
Ashley Fiorello Mendez
Award-winning Chef Justin Devillier and his wife Mia brought the redesign and development of their website to Skuba Design Studio just before Chef Devilier was set to take part in a national television series. Our goal for this project was to show the long-standing history of La Petite Grocery, while showing off the great food that makes La Petite Grocery a must try spot.
Creative Direction:
Trace Hayes at Skuba Design Studio
Lead Designer:
Ashley Fiorello
While working at Toolbox Studios, I had the pleasure of designing the logo for Noah’s Ark, Interactive 3-D Storybook App for children. This project was a fantastic challenge of bringing the most known part of the story, the building of the Ark, to life in the logo.
Creative Direction:
Paul Soupiset, Toolbox Studios
Lead Logo Designer:
Ashley Fiorello
Not everything can be shared with the world. Some things have to be kept a secret - at least for a little while. Feel free to reach out to learn more.
Sneak Peek
This project was a design refresh of an existing solution. The ask was to maintain the existing flow and functionality but upgrade the site to have a contemporary feel that used the client’s updated brand standards.
Marriott provided a style guide and branding direction. Part of the ask was to update copy, update partner logos, icons, and to select new imagery for the experience.
Brand Direction:
Marriott
Lead UI/UX Designer:
Ashley Fiorello Mendez
This project was a design refresh of an existing solution. The ask was to maintain the existing flow and functionality but upgrade the site to have a contemporary feel that used the client’s updated brand standards.
Amtrak provided a style guide and branding direction. Part of the ask was to update copy, update partner logos, icons, and to select new imagery for the experience.
As the final piece to the refresh I created several social media posts to promote and encourage users to explore the updated experience.
Brand Direction:
Amtrak
Lead UI/UX Designer:
Ashley Fiorello Mendez
