/
1
2
·
·
IHG Trip Extras
IHG Trip Extras was an iSeatz lead initiative to create a homepage that allows users to add ancillary bookings to a planned hotel stay. This initiative unified the hotel’s car and activity responsive booking paths in styling and reusable components. This project also added a fully responsive restaurant integration to not only book reservations at restaurants across the U.S., but to allow users to earn IHGRC rewards points for dining out.
To add to these achievements this project successfully launched the world’s first collaboration with a hotel and an online food delivery service, Grubhub, to allow loyalty members to be rewarded for ordering take out wherever they are.
All together this project more than doubled ancillary bookings for IHG by enhancing the user experience.
Creative Direction:
IHG
Lead UI/UX Designer:
Ashley Fiorello
PRESS RELEASE
Grubhub Article
Skift Article
PR Newswire